Google at this time is capable of identifying more than a hundred languages with voice search, thereby improving UX. However, this factor can be difficult for website owners specifically those who handle traffic from various parts of the globe. If they want to accommodate potential customers from all over the world, they have to come up with an SEO strategy that focuses not only on a local audience, but an international one as well.
For ideas on multilingual voice search SEO, do read pointers in this article.
What Is Multilingual Voice Search SEO And What Are Its Benefits?
Multilingual SEO refers to an SEO practice that modifies websites to accommodate target audiences that make use of multilinguistic searches. The practice engages translating a website page, utilizing proper keywords and suitably optimizing the page.
If you want to extend your business to an international audience, you have to cater to their specific languages while at the same time, rank them as needed. To achieve this, you have to come up with a proper multilingual SEO strategy.
Multilingual SEO has its benefits and they are the following:
• It helps businesses prosper since multilingual SEO helps personalize your business’ offerings to international visitors. It gives an impression to global audiences that they are valued too.
• A good 51% of internet users employ voice search before purchasing a product, thereby making it the current wave of internet searches.
• The practice helps expand the reach of websites by accommodating multilanguage searches.
Using Multilingual SEO For Voice Search
Here are some pointers on how to optimize websites using multilingual SEO for voice searches.
1. Proper Independent Keyword Research
When it comes to multilingual SEO, you have to do some research on proper keywords to use. A keyword or phrase that has significant search volume in a specific language might not be workable once it’s translated in a different language.
What website owners should do is choose phrases from their main site, translate them and come up with supplementary, relevant keywords and assess them in keyword search tools to check for search volume.
In addition, voice search keywords differ from standard keywords since you have to apply an instinctive approach to it. Understand the mind of your target market and grasp whatever they think or speak when doing internet searches and the manner in which they do it. Use these phrases to supplement keyword search and create a list with little competition and significant search volume as primary factors.
2. Content Translation
As soon as you have come up with a keyword list that requires optimization, it’s time to translate the content of your site and optimize it along with the keywords.
Getting the help of a human translator who can fluently speak the vernacular of your target language is considered to be the best approach when translating websites. The human translator must line up the translated content with the tone and quality of the main website down pat as well.
3. Use of the Hreflang Annotation
Hreflang annotation is essential for websites that feature several versions in various languages to accommodate international audiences. It allows Google to recognize which webpage to present to a specific user. For instance, if you want German visitors to land on the German version of your website, the Hreflang annotation will guide that particular audience to the appropriate site.
Prevent duplication by using alternate tags for the different versions of your original website. The tags will prevent Google from penalizing your site for violations.
4. Utilize the Right URL Structure
Coming up with a working multilingual SEO strategy means saving a variety of website versions using the same domain. Website owners have to produce a URL structure for every version of the site so search engines can help users land on the appropriate webpage.
There are lots of URLS available for multilanguage sites and every option has its advantages and disadvantages. Just pick the one that meets your preferences.
5. Content Writing Styles
When it comes to optimizing sites for multilanguage voice searches, the content writing style should be taken care of as well. The best content must have a conversational tone instead of an academic one. Clarity of the content should not be overlooked.
In addition, voice searches in particular are mostly in question form thus brief, concise paragraphs that provide answers and FAQ sections as content are more advisable for such queries.
Make customers from all over the world feel welcome to drop by your site anytime by accommodating them according to the language they use. A solid multilinguistic SEO agency Houston strategy for voice searches is an effective tool to use not only for boosting web traffic and conversions; it also helps you prepare for the future of search engine queries.
Johnny Chen Media Houston SEO
SEO agency Houston
9908 Spring Shadows Park Cir, Houston, TX 77080